You may be wondering what or how exactly the Google search console work? How do I use it? Why is it so important? This lesson on how to use Google search console is primarily design to answer those common questions Bloggers ask.
Abbreviations:
SERPs = Search Engine Result Pages
GSC = Google Search Console
Web res
Web results
CTR = Click Through Rate
SEO = Search Engine Optimization
Web results
Starting a website or blog is very simple, while maintaining and improving it is a complex process that consumes a lot of resources. Many businesses are online today and many more are increasing every single day. Any brand wants to take the advantage of internet to reach the larger audience.
Therefore, we (brands) are faced with a lot of challenges by competitors. Every one wants to be at the top of search engines. At least at the first page if worse. While Search engines like Google can't display any brand on it's Result Pages unless are proved with quality and relevance.
That is why in order to rank higher on the Search Engine Result Pages (SERPs) you focus on creating not only the content but authoritative website and web pages that have the influence, quality and relevance to a particular niche and search queries.
You also have to make sure that your website and pages are consistent if not improving. Everyone need to improve of course. So since Google can't promise you that your website or page will always rank at a particular position, then over taking is allowed.
That is why you need to know how to use Google search console to monitor your website's performance on the search engines results pages. Which means maintaining a website is not a day, month or a year journey but a life time journey.
So, in this article you will learn how to use Google search console to monitor your website for beginners. It covers most of the questions people ask concerning the difficulties they face when using the Google search console for the time.
In this article I will cover these important subtopics:
- How Google search console works
- Why is it so important
- How to use the Google Search console to monitor your site
- Alternative SEO tools
How Google search console works
Google Search console is the store for all the web pages on the Google Search engine. It collect web pages and store them so that it can deliver it to search queries on its SERPs. Google is the most popular Search engine that is why almost all the web pages on the internet have been submitted to Google Search Console.
This process all starts when you submit your web page or sitemap to search console or when Google find the page while crawling another page. But before you submit any page you first of all have to sign up to Google Search Console by verifying your site's ownership.
That will not only enable you to monitor your site with Google search console but will determine whether or not will appear on Google's SERP.
After verifying and submitting web page to the search console then Google will now start to crawl (by visiting, auditing, checking) your pages one after the other. After the crawling process, the results will now determine whether or not to index your page and also determine it's position on the SERP.
The search console will also provide you with any information you needed to improve your site for better performance on it's SERPs. Then from here you will start to monitor your site's performance on the Google search console.
Why is it so important to use Google search console
The importance of Google search console can't be over emphasized.
Google like any other search engine has the primary aim of connecting brands with customers in the internet. And Google cannot display all the list of the web pages it has for any query.
Therefore, it needs to understand both the web page and the query. Since there is a search intention for every query.
With the majority of people using Google search engine to search for information on the internet a brand can't afford to miss such huge potential audience. That is why you must learn how to use Google search console to monitor your site in order to stay connected with your target audience.
Some of the importance of using GSC are:
- It is only through Google search console that you get your pages listed on Google search engine result pages by submitting sitemap or URL inspection.
- It will show you the number of pages that are indexed on coverage report and therefore can appear on search results.
- It will tell you any issue with the page it can't indexed on the coverage report.
- It will provide you with ranking reports (such as: clicks, CTR, average position, impressions, etc.) for your pages on performance report.
- Etc.
How to use Google search console
Now that you have a website it is important that you monitor it's performance. You do not have to use any paid rank checker Google search console is there for you and it's free!
Google search console is a all in one SEO rank checker tool. Google will tell what is good or wrong with your site ranking itself.
Google search console has almost all the tools you needed to monitor your site's performance. You sometimes just need to learn how to use Google search console much especially when you are new to it.
On the Google search console left menu you find your tools. Like coverage, performance, URL inspection, sitemap, overview, sitemap, index, Links, etc.
Although there are many other tools that you can use alternatively to monitor your site's performance. Even with that Google search console is absolutely the best destination for your site audit and it's free.
Therefore, we will learn how to use Google search console base on the following.
- How to verify ownership on GSC
- How to add a property
- How to add a sitemap
- How to request indexing
- How to use the GSC to check your website performance on SERPs.
- how to do mobile friendly test.
- Understanding the coverage report.
- Run User friendly test.
1, how to verify ownership on GSC
2, how to add a property
To add a property, simply login to GSC. On the top just above the left menu
3, how to add a sitemap
To add sitemap on GSC. Click "sitemap" on the left menu.
A page where you add a sitemap will appear like this
Now you can add your sitemap on the URL space provided below the "add a new sitemap"
After adding your sitemap click submit and wait for Google to index the pages it found on your sitemap any time soon.
4, How to request indexing
In order to request indexing, use the left menu and click "URL inspection" copy and paste the URL of the page you want to request indexing.
5, how to use the GSC to check website performance on SERPs
Now when your site is indexed either through sitemap or index request. You wcan check how is it performing on the SERPs by clicking "performance" on the left menu.
The performance page will appear with the following information on this screenshot.
It's performance report will appear showing results on clicks, CTR, average position, impressions, etc.
You can filter your results by either search query, pages, devices, country, search appearance, etc.
Read this post on how to check performance on Google search console for more information.
6, how to do mobile friendly test
7, understanding the coverage report
8, run a User friendly test
First of all add the website that you want to monitor in your search console account.
Go to Google search console and at the top you will find add a property (website).
Add the URL of the website.
How to add a Site map
Use the left menu and click "sitemap"
A new page will appear where you will need to add your sitemap.
Copy and past your sitemap there and save it.
Google will now see your sitemap and crawl all the pages it found and index them.
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